Try to imagine a real estate market without real estate brokerages or
an MLS. It would be like the Wild West all over again with no
restrictions, no law, and no way to determine what your real estate is
really worth. Welcome to the real estate market in Cuba.
I was reading an article in the November issue of National Geographic
when I stumbled upon a photo of how real estate is bought and sold in
Cuba. The photo showed a group of people gathered around a tree with
signs pinned to it, some of them holding their own signs. The caption
read, “For the first time in decades, Cubans are able to buy and
sell real estate. The make-shift real estate signage has converted the
park into a bazaar of free market real estate.”
The government essentially legalized the real estate marketplace
in Cuba last November, and since then, there has been a frenzy of
activity among buyers and sellers. Cubans are restricted to selling real
estate only to citizens that live in Cuba, or to permanent residents of
the island. But without any real estate brokerages or a MLS, it has
been difficult to create a level playing field. There are real estate
agents on every corner, but none of them has a legal presence or
license. And without a way to value property in Cuba, buyers and sellers
have no idea what the value of the real estate is.
In the U.S., the real estate market is a complex and sophisticated
web of infinite information, and is also highly regulated. For those
that work in the real estate industry in the U.S., it is difficult to
imagine life without an MLS or licensed agents. In Cuba, the freedom to
buy and sell property is so new to the Country and its citizens, that
there are essentially no rules.
Without an organized listing service and licensed brokerages to
regulate the real estate market, Cubans have invented their own methods
for buying and selling real estate. Some people will stand for hours in
the local park or on a street corner holding a hand-written real estate
sign. Others will simply nail a rudimentary real estate sign to a tree
or a signpost in the City, or hire young children to pass out
hand-written flyers.
Take a moment to imagine a life in real estate without fancy signage,
licensed agents, or a formal marketplace to buy and sell. This is the
reality of real estate in Cuba today.
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