Cuba Beverage Company Announces Financing and Distribution Agreements

MarketWatch/

SAN DIEGO, CA, May 08, 2012 (MARKETWIRE via COMTEX) --Cuba Beverage Company

(pinksheets:CUBV) today released the following information with respect to recent events regarding its operational activities including financing arrangements and new distribution opportunities as well as recent Company filings.

Cuba Beverage Company is now in compliance with the OTC Markets' Alternative Reporting Standards with the filing of its Company Information and Disclosure Statement on April 30, 2012 and is now listed as OTC Pink current information tier. Cuba Beverage Company will comply with OTC reporting standards required to maintain this status.

Cuba Beverage Company has also commenced raising capital through an equity private placement. The Company hopes to raise $1 million in equity capital through this placement and has already begun to receive executed subscriptions; the offering is set to expire on May 31, 2012. This new investment will allow the Company to initiate the latest production run of its current product offering and resume distribution through its established network of beverage sales channels. These sales channels include Five Star Beverage of Southern California, APSCO and the Army & Air Force Exchange Service.

The Company has recently executed a distribution agreement with Hom's Enterprise for distribution of its products in China. This distributor has forecasted sales of an estimated 20,000 cases of Cuba Beverage products in the Chinese mainland by the end of 2012. Alex Procopio, Cuba Beverage's CEO, stated, "We are pleased to have Hom's Enterprises representing the Company in China. Their strength in that market coupled with strong distribution credentials bodes well for substantial sales in that region of the world."

Cuba Beverage Company is also pleased to have recently retained DesignIR ( www.designIRfirm.com ) to assist it with marketing and interim financing. DesignIR has a proven track record of assisting development stage companies with formulating their branding message, while preparing and distributing marketing collateral to attract potential investors to exciting growth orientated opportunities. To date, DesignIR has provided interim financial support while assisting in developing marketing and distribution collateral for dissemination to potential consumers.

About Cuba Beverage Company

Cuba Beverage Company is at the forefront of creating the unique category for Herbal Energy Juices. Its primary product, CUBA Herbal Energy Juice(R), was developed with leading industry scientists to create a healthy, natural alternative to conventional energy drinks. Several countries have banned the energy drinks, which contain a high dosage of stimulants, including taurine and other artificial ingredients that can increase blood pressure and heart rate, cause joint pain, depression and sleeplessness as well as many other negative health effects. CUBA Herbal Energy Juice(R) is rapidly setting a new industry standard with its all-natural ingredients. BevNet, the beverage industry's leading source for product reviews, stated, "CUBA is a superb tasting product. Unlike other juice infused energy products, this one ("Cuba") has a low level of sweetness and its boost is derived entirely from natural sources as opposed to added caffeine... it is one of the more innovative energy drinks we've seen in a while."

CUBA Herbal Energy Juice(R) is available in three unique flavors; Pomegranate-Cranberry, Wild Berry and Passion Fruit-Orange. Cuba Beverage's product represent a healthy all-natural energy drink, and contains NO caffeine, NO taurine, NO High Fructose Corn Syrups and/or Artificial Sugars, no preservatives, no artificial ingredients and no bull!

The Market for Cuba Beverage Products

The "energy beverage" market is seeing explosive growth that is predicted to top $17 Billion in sales in North America alone. Energy drinks have become the fastest growing sector within the beverage industry. Sales are expected to top Coke and Pepsi in the next ten years. CUBA Herbal Energy Juice(R) is one of the first all-natural energy products on the market and continues to be an unparalleled leader in the health and wellness category.

Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.