viernes, diciembre 16, 2011

This Is How McDonald's Plans To Take Over The World

War Room/  Kim Bhasin
McDonald's is booming, despite all the economic destruction going on around it.
It has been the second-best performing stock in the Dow in 2011. In Q3 it beat revenue and profit projections yet again, its stock is up 63% in the last three years and same store sales continued to climb for the 103rd month, reports Julie Jargon at the Wall Street Journal.
The success goes back further than that, too. Since 1980, McDonald's has absolutely blown away some of the biggest Dow blue chips around (like IBM, DIS, GE and XOM), notes Bespoke Investment Group.
Meanwhile, competitors like Burger King and Wendy's continue to try new things as they fight each other for the #2 spot, but they're still leagues behind. McDonald's just keeps dominating, and it now has upwards of 33,000 stores worldwide. Yet somehow it's still expanding, and in more ways than one.
So, how's McDonald's doing it? Its powerful brand and sheer size are two big, dependable advantages that it can always lean on.
But just being McDonald's isn't enough — it's doing a lot, domestically and globally, to stay ahead. Here are ten strategies that are keeping McDonald's barreling forward:

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