John Senders of the University of Toronto won Ig® Nobel Prize 2011

And the winner on PUBLIC SAFETY PRIZE is: John Senders of the University of Toronto, CANADA, for conducting a series of safety experiments in which a person drives an automobile on a major highway while a visor repeatedly flaps down over his face, blinding him.

REFERENCE: "The Attentional Demand of Automobile Driving," John W. Senders, et al., Highway Research Record, vol. 195, 1967, pp. 15-33.