lunes, agosto 22, 2011

The Original BACARDI® Cuba Libre Celebrates 111th Anniversary

The origins of the Original Cuba Libre trace back to Cuba's War for Independence in 1898, when Colonel Theodore Roosevelt and his regiment, known as the Rough Riders, along with large droves of Americans, arrived in Cuba. Coca-Cola was introduced to Cuba after the arrival of American troops, and it soon became a popular choice for Cubans and Americans alike.
In August 1900, while celebrating victory at the American Bar in Havana, Cuba, Captain Russell of the United States Army Signal Corps, ordered his Cuban BACARDI Rum and Coca-Cola, served with a wedge of fresh lime.  This new combination sparked interest from the soldiers around him and soon the entire bar was drinking one.  The Captain proposed a toast, "Por Cuba libre!" in celebration of a free Cuba.  The words Cuba Libre – meaning Free Cuba – had a special political significance and were frequently used by Cubans and Americans alike.  It seemed quite natural the American soldiers selected and applied this popular slogan to this drink, which they considered indigenous to Cuba, consisting of BACARDI Rum and Coca-Cola. The name caught on quickly, and remains popular to this day.

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