Ford Sues Nissan Over Brazilian Bikinis And Bling

Joann Muller

Ford Motor is suing Nissan Motor in Brazil for airing an eye-popping TV commercial that accuses Ford of price-gouging (see video, below).

It’s noteworthy any time a carmaker directly challenges a competitor in its ads. But this particular commercial draws attention for entirely different reasons. In it, sexy bikini-clad women dance around, sipping champagne, while two rappers dressed as Ford engineers show off their gold rings and chains while boasting about all the money they make by overpricing the Ford Focus hatchback. In the background is a silver Focus.